Aman Sethi is a distinguished multi-disciplinary strategist and the leader of the company’s elite Specialist Division.

Joining as a founding strategist during the company's inception in 2020, Aman was entrusted with a critical mission: to build, structure, and orchestrate a highly specialized task force of domain experts spanning SEO, performance media, brand strategy, content engineering, data analytics, and growth marketing. Recognizing early on that modern digital challenges require deep, surgical expertise rather than generalist approaches, Aman engineered an agile, pod-based operational model that seamlessly deploys domain specialists to solve the most complex client challenges.

As the Specialist Team Head, Aman oversees a diverse ecosystem of senior specialists and strategists. He acts as the master orchestrator, ensuring that specialized knowledge—whether in algorithm optimization, paid acquisition funnels, or narrative branding—is seamlessly integrated into overarching client strategies. Under his stewardship, the specialist division has grown from a handful of subject-matter experts into a powerhouse unit capable of delivering hyper-targeted solutions that consistently outperform industry standards. Aman has developed rigorous quality assurance frameworks and standardized delivery protocols that guarantee excellence across every niche discipline.

Aman’s leadership style is rooted in continuous elevation and subject-matter mastery. He believes that true specialization requires staying steps ahead of technological and algorithmic shifts. To that end, he established the company’s internal Knowledge & Acceleration Lab, which constantly tests new digital toolsets, automated frameworks, and emerging channel capabilities before they hit the broader market. This proactive approach ensures that his specialists are not merely reacting to industry changes, but actively pioneering new best practices.

Beyond operational management, Aman is a collaborative force within the executive suite. He works in lockstep with the Heads of Marketing, Operations, Sales, and R&D to align specialist capabilities with macro-level business objectives. His deep commitment to cross-disciplinary synergy, talent development, and uncompromising standards of execution makes him an indispensable pillar of the organization's growth architecture and market reputation.